ChannelAdvisor Integration FAQs: now Rithum, and where InfiPlex fits

The product is, but the company name isn't — CommerceHub acquired ChannelAdvisor in 2022, and in December 2023 the combined company (including ChannelAdvisor and Dsco) rebranded as Rithum. Customers and sellers still commonly refer to it as ChannelAdvisor, which is why both names are used here.

It's a marketplace commerce platform focused on listing management, product feed optimization, retail media advertising, and dropship/supplier networks, connecting brands and retailers to a large marketplace network. It is not primarily built as a warehouse or multichannel order-management system in the way InfiPlex is.

Historically and post-rebrand, pricing has combined a monthly subscription (commonly reported above $2,000/month for mid-market accounts) with a percentage of revenue processed through the platform, plus onboarding costs — a materially different model from InfiPlex's flat plan plus per-order pricing.

Multiple independent reviews describe cost increases — in some cases several times higher — following the CommerceHub acquisition and Rithum rebrand, particularly for customers on multi-year contracts with revenue-share components. This is a documented pattern across several third-party reviews, not a claim InfiPlex is making about the product's quality.

Either works for now — the ChannelAdvisor name is still widely used and recognized, but expect Rithum branding to show up increasingly in the company's own materials, pricing pages, and support resources.

Yes — some sellers keep Rithum for marketplace listing syndication, feed optimization, and retail media, while using InfiPlex separately for multichannel order aggregation, real-time inventory sync, and fulfillment. The two systems solve different layers of the operation.

For sellers whose main need is order and inventory management — rather than large-scale listing syndication or retail media — InfiPlex's 130+ integrations, real-time inventory sync, and per-order pricing can serve as a full replacement, especially where Rithum's revenue-share pricing has become expensive to justify.

InfiPlex is built specifically for multichannel order and inventory operations: real-time inventory sync across every channel, warehouse and 3PL routing, retail EDI support, and ERP connections — areas outside Rithum's core focus on listings, feeds, and advertising.

Rithum's retail media advertising, large-scale product feed optimization across its 400+ marketplace network, and dropship/supplier-discovery tools are outside InfiPlex's scope — InfiPlex focuses on the order and inventory operations layer rather than marketplace advertising or feed syndication.

Multiple independent reviews note that ChannelAdvisor/Rithum's multi-year, revenue-share contracts can make mid-term exits costly, so timing a switch around contract renewal is worth planning for. InfiPlex's own onboarding is designed to be fast (1–3 business days) once you're ready to move.

InfiPlex connects directly to each marketplace — Amazon, Walmart, eBay, and 130+ more — pulling orders about every 15 minutes into one queue, independent of any listing platform you may also use.

InfiPlex maintains one master inventory pool; a sale on any connected channel updates availability everywhere else in real time, which is the mechanism that prevents overselling once you're on more than one marketplace.

Yes — the OMS routes orders to your own warehouse or a connected 3PL via the 3PL Connector, with tracking and inventory reconciled automatically on return.

Yes — InfiPlex handles retail EDI connections like Target, Costco, and Home Depot, often reducing or eliminating the EDI VAN costs sellers would otherwise pay.

Yes — InfiPlex integrates with NetSuite and QuickBooks Online, so order and revenue data flows into your system of record without re-keying.

Your live listings on marketplaces like Amazon or Walmart aren't deleted when you stop using a listing platform — they remain on the marketplace itself. You'd need a plan for how future listing updates and feed management happen, which is a separate concern from the order/inventory management InfiPlex provides.

Not in the same way — InfiPlex's optional Product Information Management (PIM) system automates product data flows to marketplaces, but it isn't a full replacement for Rithum's large-scale feed optimization and retail media tools if that's a core need.

Sellers whose core pain point is order and inventory operations — rather than marketplace advertising or feed syndication at scale — tend to see the clearest fit, particularly if Rithum's revenue-share pricing has become a meaningful cost as sales grow.

Yes — many sellers connect one or two channels to InfiPlex first to compare order and inventory handling before deciding whether to consolidate further. Schedule a demo to talk through your specific setup.

No separate onboarding fee is charged — setup and configuration are included as part of your InfiPlex plan, with our USA-based team handling the connection work directly.

InfiPlex uses flat plan pricing plus per-order fees rather than a percentage of revenue: Basic Starter is $49.99/month (2,000 SKUs, $0.50/order), Growth Starter is $499.99/month (10,000 SKUs, 1,000 orders included, $0.10/order after), and Growth Pro is $999.99/month (100,000 SKUs, 10,000 orders included, $0.05/order after). Full details are on the Pricing page.

No — InfiPlex's pricing doesn't scale with your revenue the way some enterprise marketplace platforms do; your cost is your plan tier plus per-order fees above the included allowance, which stays predictable as sales grow.

Growth packages carry a 3-month minimum commitment and Partner packages a 12-month term; Basic Starter is month-to-month — considerably shorter than the multi-year commitments some sellers report with enterprise listing platforms.

It depends on order volume and catalog size rather than what you were paying before — schedule a demo and we'll scope the right plan against your actual channel mix and volume.

The goal here is factual comparison, not disparagement — Rithum is a large, established platform that's the right fit for many enterprise sellers focused on retail media and large-scale listing syndication. This hub simply explains where InfiPlex's order-and-inventory focus differs, so you can judge fit for your own situation.

No — InfiPlex doesn't offer retail media or advertising tools; if that's a core need alongside order management, you may end up running InfiPlex for OMS and a separate tool (potentially including Rithum) for advertising and feed syndication.