Faire Integration FAQs: add wholesale without a second system

The InfiPlex Faire integration is a direct API connection between your Faire brand account and the InfiPlex Inventory & Order Management System. Wholesale orders from Faire pull into the OMS automatically, ship through your carriers or 3PL with tracking confirmed back to Faire, and — critically — draw from the same inventory pool as your retail channels, so wholesale and retail never oversell each other.

Setup is quick and simple, and unusually hands-off for you: contact InfiPlex to request your Faire API token, and InfiPlex will work directly with Faire to make the connection on your behalf. There's nothing to install and no developer needed — our team coordinates the token, completes the link, and maps your SKUs during onboarding.

Most brands are live in 1–3 business days. Your OMS site is provisioned within 1–2 business days of sign-up, and because InfiPlex arranges the API token directly with Faire, the connection typically completes within the onboarding window without you chasing credentials.

Reach out to Faire at partners@faire.com or visit their brand page to learn about listing your products. Faire connects brands with independent boutiques and retailers around the world, pays brands upfront, and fully takes on the risk of returns and defaults. Once your brand account is live, InfiPlex connects it alongside your retail channels.

No — that's the point of running Faire through InfiPlex. Wholesale orders land in the same queue as retail orders, use the same shipping tools, and reconcile against the same inventory, so there's no second system to buy, learn, or keep in sync. Your team runs one workflow whether the box holds one unit or twelve cases.

Yes — and that's the most common configuration. Makers typically pair Etsy retail with Faire wholesale, brands pair Shopify and Amazon with Faire, and all of it shares one InfiPlex inventory pool across 130+ available integrations.

InfiPlex pulls your open Faire wholesale orders into the OMS automatically about every 15 minutes, with faster syncs available if needed. Orders arrive with the retailer's items, quantities, and shipping details, ready to fulfill from the OMS, your shipping application, or a connected 3PL — no exporting from the Faire portal.

The moment you purchase a shipping label, InfiPlex sends the tracking number back to Faire automatically, which updates the retailer on their order status. Reliable shipping confirmation matters doubly in wholesale — the buyer is a store planning shelf space around your delivery — and automating it keeps every retailer relationship on schedule.

InfiPlex includes shipping tools supporting 100+ carriers — UPS, FedEx, DHL, and USPS with Commercial Plus pricing via the integrated EasyPost connection — with rate comparison and batch label printing built in. Wholesale cartons often favor UPS/FedEx ground services, and rate-shopping across carriers per shipment is exactly what keeps those costs sane.

They're larger and lumpier — case packs, multiple line items, occasionally freight-weight cartons — and each one represents a retailer relationship rather than a single consumer. InfiPlex handles both profiles in one queue: batch retail orders ship fast, while wholesale orders carry their full line-item detail through picking, packing, and tracking. Multi-warehouse routing works the same for both.

Yes. Faire orders can flow automatically to connected 3PL/WMS partners — ShipHero, Extensiv, Logiwa, and more in the directory — or through your ERP, with NetSuite-class connections on Growth Pro. Ship confirmations return to Faire through InfiPlex either way.

Faire draws from the same InfiPlex inventory pool as your retail channels: when a boutique orders 24 units on Faire, your Shopify, Etsy, and Amazon quantities update immediately, and vice versa. InfiPlex makes sure your Faire products always show the most current level for each SKU — which is what makes selling the same stock wholesale and retail simultaneously safe.

Because wholesale orders are large enough to silently gut retail stock — one case-pack order can consume a SKU's entire retail cushion, and if channels aren't synced, your website sells units a boutique already bought. With one pool and real-time sync, a Faire order instantly reprices availability everywhere, so growth in one channel can't create cancellations in another.

Yes. Per-channel buffers let you shape how the shared pool is exposed — hold back a cushion on retail channels so a big Faire order can always fill, or cap what Faire sees so retail velocity is protected during your peak season. Buffers are set per channel and adjustable anytime as your mix shifts.

Yes. Beyond automatic sync, InfiPlex supports manual adjustments via the Inventory Tool, bulk changes via Inventory Upload, scheduled FTP inventory feeds, and custom programming to pull quantities from anywhere they live. Whatever feeds the OMS becomes the availability Faire and every retail channel display.

Yes — multiple warehouses are supported on every package. Availability rolls up network-wide, wholesale orders route to the location best suited to case-pack fulfillment by your rules, and each location's ship confirmations flow back to Faire through the OMS.

Because Faire removed wholesale's two classic risks: it pays brands upfront rather than on net terms you have to chase, and it fully takes on the risk of returns and defaults from retailers. Combined with a marketplace of independent boutiques and retailers around the world actively sourcing new products, a brand can test wholesale with essentially retail-grade cash flow — something traditional wholesale never offered.

Wholesale adds a revenue layer that behaves differently from retail: orders are bigger and steadier, boutiques reorder on rhythm, and every store carrying your line is standing distribution and marketing in a market you haven't reached. Retail spikes; wholesale compounds. Running both from one InfiPlex pool means the compounding never destabilizes the spiking.

Makers and product brands whose goods suit independent retail — home goods, gifts, apparel and accessories, food and beverage, stationery, beauty — and who can fulfill case-pack orders reliably. If you're already succeeding on Etsy or your own Shopify store, Faire is usually the most natural next channel, and InfiPlex makes the operational side identical to what you already run.

Two natural steps, both already in InfiPlex. First, a branded B2B eCommerce Portal — your own wholesale ordering site for the retailer relationships you develop directly. Second, big-box retail via EDI connections to major retailers, where InfiPlex's direct-EDI savings will typically pay for your package. Faire proves the wholesale demand; InfiPlex scales the machinery.

Faire handles payment itself — brands are paid upfront by Faire, and retailer terms are Faire's business — so InfiPlex focuses on the operational flow: orders, inventory, shipping, and tracking. Financial records flow onward to QuickBooks Online, NetSuite, or your accounting system through the relevant connection.

Growth packages include InfiPlex developing new API-based integrations at no additional cost — 2 per year on Growth Starter, 4 on Growth Pro. If your wholesale operation depends on a system we don't yet connect, we add it to our programming queue for you.

Faire is included in every InfiPlex package with no separate app fee. Basic Starter is $49.99/month for up to 2,000 SKUs with orders at $0.50 each; Growth Starter is $499.99/month with 1,000 orders included ($0.10 after); Growth Pro is $999.99/month with 10,000 orders included ($0.05 after) plus ERP connections and the PIM.

Each Faire order counts as one order regardless of size — a 200-unit case-pack order is a single order at your tier's rate. That makes wholesale unusually efficient on InfiPlex's per-order pricing: significant revenue arrives in relatively few orders, which is one more way B2B improves the economics of the whole operation.

Brands testing wholesale usually stay on their current tier — Faire adds revenue faster than it adds order count — while operations combining serious retail volume with wholesale typically fit Growth Starter or, with ERP needs, Growth Pro. Book a free consultation and we'll size it against your combined retail-plus-wholesale numbers.

Growth packages carry a 3-month commitment; partner programs like the 3PL Client Connector run 12 months. Full terms live on the pricing page, and if any setup requires an isolated Site Area (an additional $25/month), our team flags it before you commit.